non-invasive
   videotaping

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   guided video
    interviews

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broad          
   teaching           topics            

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edited and   approved     content       

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    content
    distribution

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    tracking  &      surveys        

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 Teaching Content Disseminated Organization-Wide

"What you leave behind is not what is engraved on stone monuments, 
but what is woven into the lives of others."    - Pericles

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Program 

Phase 1 - Identify:

• Objectives, goals, audiences and deliverables
• Multi-specialty and discipline interviewees
• Hosting venues/platforms for content dissemination
• PR tools to raise/sustain program awareness & use
• Metrics

Phase 2  - Production: Videotaped & edited  interviews:

• Create interview questions addressing behavioral insights, experiences,  lessons learned, self-care. etc.              
• Conduct video interviews (back-to-back shoot days                                            best accommodate unforeseen  schedule changes)           
• Edit interviews to create short and long-form teaching content 
• Review, re-edit(if required) to create approved final content     
• Audio transcription considerations for additional training and PR
• Develop PR strategy to raise/sustain awareness and use

         
Phase 3  - Disseminating content & conducting Surveys

• Launch/sustain PR campaign
• Assign content: weekly meetings, intranet, personal devices, orientations, library and other platforms
• Implement surveys to assess value, participation and improved outcomes.
• Engage audiences for program add-ons and increased participation
  

Suggested Pilot Program  (6 months)

• Consultation:  objectives, goals, audiences, deliverables and metrics
• Videotaping interviewing of 16-24  multi-disciplinary providers (on-site) over 4 days
• Editing and review (approx.) 25, 1-4 minute teaching/mentoring specific video segments        
• Content creation; 6-10 minute message-specific segments addressing broader subjects.
• Disseminate content and track usability and effectiveness.

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Program Fulfillment Options:

Bob Becker Marketing & Communications
End-to-end  products, services, and facilitation
Consulting, directing/producing, audio/video production, post-production,
transcriptions, content creation and multi-media formatted deliverables

Ala Carte (working collaboratively with organization's in-house services)

• Communication coaching
• Interviewer/Director
• Video/audio taping, logging, transcription, and editing
• Creating “Legacy” videos (profiles, tributes, & retirement)    click here to view Legacy videos

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