non-invasive videotaping

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     edited and approved

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pulse surveys

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Process

• Medical Educational Resources videos are created via unscripted and 'Guided' Video Interviews  TM with your 'best-practice' healthcare providers. Interviewees represent a broad spectrum of specialties and disciplines and address a wide variety of subjects, experience's, insights and teachings.
  
• Raw content is reviewed, edited, approved and produce a wealth of short  and long-form digital content, both video and print.
  
• Final edited content then gets continuously disseminated throughout the organization on a variety of existing venues,  platforms and in a variety  of formats. 
  
• Ongoing PR raises and sustains audience awareness and encourages use.
• 'Pulse' surveys reflect and measure perceived value, frequency of use and provide snap-shots of progress, trendings' and outcomes (provider/patient satisfaction).

 Content is continually disseminated organization-wide on a variety of venues and
platforms by collaborating with departments such as Education, Training, IT,
Tech, Marketing, A/V and Library, all working from the same  playbook.

guided video interviews

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wide variety of subjects

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frequency of us

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"What you leave behind is not what is engraved on stone monuments,  but what is woven into the lives of others." 
- Pericles

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Program 

Phase 1 - Identify:

• Objectives, goals, audiences and deliverables
• Multi-specialty and discipline interviewees
• Hosting venues/platforms for content dissemination
• PR tools/campaign to raise/sustain program awareness & use
• Metrics

Phase 2  - Production: Videotaped & edited  interviews:

• Create interview questions (challenges to address, behavioral insights, experiences,                                      lessons learned, etc.)               
  
• Conduct video interviews (back-to-back shoot days best accommodate unforeseen                                     schedule changes)           
  
• Edit interviews to create short and long-form content 
• Review, redact, re-edit to create approved final content     
• Consider audio transcriptions for additional training and PR uses
• Develop PR strategy to raise/maintain awareness and encourage use

         
Phase 3  - Disseminating content & conducting Surveys

• Launch/sustain PR campaign
• Assign content: to podcasts, live venues, intranet, personal devices, library                                    and platforms
• Expand and promote “library archive”
• Create 'Pulse' surveys (Health Stream) for metrics
• Encourage suggestions, add-ons and increased participation

Suggested Pilot Program  (9 months - 1 year)

• Consultation:  objectives, goals, audiences, deliverables and metrics
• Videotaping 12- 16  multi-disciplinary providers (on-site) over 4 days
• Edit (approx.) 1-4 minute message-specific video segments from each interview.                                                                                                       
• Create substantive, 6-10 minute message-specific segments addressing broader subjects.
• Review, redact (if required),  re-edit (if needed) and create final content.
• Disseminate content and create 'Pulse Surveys' to track usability and effectiveness.
  

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Program Fulfillment Options:

Bob Becker Marketing & Communications
End-to-end  products, services, and facilitation
Consulting, directing/producing, audio/video production, post-production,
transcriptions, content creation, and multi-media formatted deliverables

Ala Carte (working collaboratively with organization's in-house services)

• Communication coaching
• Interviewer/Director
  
• Video/audio taping, logging, transcription, and editing
• Creating “Legacy” videos (profiles, tributes, & retirement)    click here to view Legacy videos

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